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UNF • Media

My role as the Course Media Developer of Instructional Design evolved and expanded throughout my time at the University of North Florida.


Designing instructional media for individual online courses expanded into creating brand identities for multiple online programs. Furthermore, updating content for the Center for Instruction and Research Technology department’s website grew into overseeing the web redesigns for CIRT and UNF Online as well as the content management system migration for UNF Online. These projects included designing multiple forms of collateral such as program emblems, banner templates, libraries of marketing material, etc.


Objectives
  • Increase online program enrollment

  • Establish program brand identities


Skills Involved
  • Web and graphic design

  • Project management

  • Google analytics

  • ADA compliance


Results
  • Increased fully online course enrollment by 566%

  • Increased total online course enrollment by 87%

Project Gallery

Gallery
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CREATIVE STRATEGIST

The mind of an artist and an engineer.

© 2024 Audrey Murray.

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