King Arthur's Tools • Media
My responsibilities at King Arthur’s Tools included formulating and executing strategic marketing initiatives and digital media campaigns, creating digital promotional media for marketing platforms, and facilitating the hiring, selection, and training processes. My successes include the development of a new project management system for creative and marketing initiatives; directing and producing “Bowl Carving 1, 2, 3 with Maverick,” which collected over 1 million views on YouTube within its first year of release; and coordinating the company’s first artist reception and book signing event. After relocating to Jacksonville, I accepted an offer from the CEO and Executive Vice President of King Arthur's Tools to continue my photography work remotely on a contract basis.
Skills Involved
Product photography
Portrait photography
Adobe suite
Videography
Video editing
Marketing
Event planning
Social media management
Project Gallery
